

| Table of Contents A. The Author (Who’s Jeff Grant) B. Introduction (Me a retailer?) 1. Budgeting Store Design, Construction & Fixtures (Max your bang for buck) 2. Retail Creation (The Players) 3. Retail Lease Analysis and Negotiation 4. Working With Retail Designers 5. Storefront + Sign Considerations 6. Store Layout and Colors (Drive sales) 7. Retail Floorcoverings (materials and layout) 8. Ceilings and Soffits 9 Retail Lighting Design (The crucial element) 10. Display Fixtures for flexibility 11. Visual Merchandising that sings 12. Sound, Video, Graphics and Scent 13. Choreography (The Zen of Shop Building) 14. Website marketing strategies for Retailers 15. Evaluating Your Existing Store Addendums: |
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