Finally a book about store planning that gives you
the information you need to design your new store.
This 270 page book provides a nuts and bolts approach to building your new store that will both save you
money and provide real world design ideas to make your store, "your customer’s favorite”. Written by
retail designer Jeff Grant who has designed over 1000 stores in the USA and internationally.
Here’s what’s covered:
Table of Contents
A. The Author (Who’s Jeff Grant?)
B. Introduction (Me a retailer?)
1. Budget your build. (Max your bang for buck)
2. Retail Creation (The Players)
3. Retail Lease Analysis and Negotiation
4. Working With Retail Designers
5. Storefront & Sign Considerations
6. Store Layout and Colors
7. Retail Floorcoverings
8. Ceilings and Soffits
9 Retail Lighting Design (The crucial element)
10. Display Fixtures for flexibility
11. Visual Merchandising that sings
12. Sound, Video, Graphics and Scent
13. Choreography (The Zen of Shop Building)
14. Website marketing strategies for Retailers
15. Evaluating Your Existing Store
Store Addendums:
AP-1 Store Planning Check List
AP-2 Selecting a name for your store
AP-3 Green Retailing
AP-4 Retailing in a down economy
AP-5 A List of Retail Websites + Associations
AP-6 Sample Store Plans:
If you are planning to open a new store or to remodel an existing
one, this book will both save you money and increase your sales.
A must for every merchant interested in designing a profitable store.
Pricing:$35 for the E-Book version
Click here to purchase